Quick Answer: Do You Really Need A Tagline?

Is a tagline necessary?

So, do you need a slogan or tagline for your business.

YES.

Tag-lines (like slogans and mission statements) are a key part to managing a successful brand strategy.

Help your business grow by creating your own tagline and use it in highly visible areas online and in print..

Does every company have a slogan?

Not all companies use or need taglines. Think Google (no, ‘Do no evil’ is not a tagline), Facebook, Amazon, Apple (‘Think Different’ in the past was more of a campaign theme than a tagline), eBay, Twitter, Uber and so on.

What does every business need?

5 things every successful small business needsStrong Business Plan. Any successful business owner will tell you, you need a strong business plan. … Marketing Strategy. A good marketing strategy is the backbone of any business and could mean the success or failure of your company. … Customer Focus and Engagement. … Cash Management. … Embrace Technology.

How long is a tagline?

“Your tagline should be short and clear enough that if it’s on a billboard, people won’t drive off the road trying to read it.” This means your tagline should be no more than seven or eight words, and you should pick words that are crystal clear. If your business name is long, keep your tagline even shorter.

What is the purpose of a tagline?

When it comes to marketing, a tagline is your business’ mantra; it tells people who you are and what you stand for in a few succinct words. The purpose of a tagline is to create a positive, memorable phrase that sticks in your customer’s head and helps them identify your brand and your marketing message.

What are some good taglines?

The top advertising slogans of all time are:Nike – Just Do It.Apple – Think Different.Wendy’s – Where’s the Beef?Coca-Cola – Open Happiness.L’Oreal – Because You’re Worth It.M&Ms – Melts in Your Mouth, Not in Your Hands.De Beers – A Diamond is Forever.Wheaties – The Breakfast of Champions.More items…•

What is a tagline vs slogan?

A slogan is: A memorable and catchy phrase, which captures the overarching theme of a marketing campaign. While the tagline represents only the brand, a slogan may be used to represent the brand or the brands’ products or services.

Is a tagline a slogan?

Although taglines and slogans are both short and used to identify your brand, they are different. Taglines are more permanent and reinforce your brand by conveying the tone and feeling you want for your products and services. … On the other hand, a slogan is often temporary and particular to a specific marketing effort.

What is a tagline on a business card?

A tagline is a phrase that accompanies your brand name to quickly translate your business’s positioning and brand identity into a single line (a tagline) that means something to consumers. A tagline is meant to provide consumers with an indication of your brand and its market position in just a few memorable words.

How do I choose a tagline?

Taglines are often overcomplicated and underwhelming. Here are 10 ways to make yours pop, courtesy of successful young entrepreneurs.Keep It Simple. … Avoid the Marketing Meeting Effect. … Tell a Story. … Explain Your Offering. … Communicate With Clarity. … Describe Who You Are. … Require a Double Take. … Keep It Short and Simple.More items…•

What is a personal tagline?

A personal tagline is part positive affirmation, part personal branding, and part elevator pitch. A tagline is a simple, positive statement declaring specific goals in their completed states.

What is Coca Cola’s slogan?

They produced very elegant advertising for the company featuring slogans like “Coca-Cola is a Delicious Beverage, Delightfully in Harmony With the Spirit of All Outings,” “The Great National Temperance Drink,” or “Coca-Cola Revives and Sustains.”

What is a tagline for a company?

A company tagline is simply a brief phrase that is closely allied with a company name or brand. It can appear in a range of media, typically including websites, stationery, printed marketing collateral, TV advertisements and so on. … So you can have several slogans or product taglines, but only one company tagline.

How do I create a brand tagline?

How to Do it: 7 Tagline TipsFocus. … Make it meaningful: Convey a message that your target audience will care about and understand.Make it memorable. … Keep it short. … Say it out loud. … Integrate it into your logo design. … Make it yours.

What is a tagline example?

A perfect example of a descriptive tagline is Walmart’s tagline – Save money. Live better. Another good example of a descriptive tagline is KFC’S It’s finger-lickin’ good.

What is the next tagline?

Microsoft has filed for trademark on the slogan ‘Be What’s Next’ to become their new corporate tagline. As you well know, Microsoft is currently branded under “Your Potential, Our Passion,” at least in theory.

Does a logo need a tagline?

To Create – or Not – a Brand Tagline Your tagline can accompany your logo in many places and for many reasons, but it shouldn’t be a required element of your logo design. … Most are typically used without their brand taglines. However, most of those logo designs can include a tagline when it’s appropriate.

What is a logo tagline?

A logo slogan—also known as a tagline—is a catchphrase that communicates a message about your brand. The purpose of a logo slogan is to convey your company’s mission in a way that audiences will remember and identify.